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For many years, the club was among the premier locations for business meetings and was frequented by many local “movers and shakers.” Like many other urban core structures erected during the ‘60s, the building’s design was heavily influenced by the Midcentury Modern movement.Ī year after the building opened, the University Club of Jacksonville was formed and took up residence on the 27 th, and part of the 28 th, floor.

architect Welton Becket, Gulf Life Tower debuted in 1967 as the tallest building in Jacksonville – and the world’s tallest precast concrete office building, a title it held until the early 2000s. Gulf Life set its sights on a piece of property along the Southbank, and construction began on its new 28-story office tower in 1966.ĭesigned by locally-based KBJ Architects in collaboration with L.A. The city was in the midst of a development boom that included the construction of a new library, city hall building, and courthouse, and companies were eager to get in on the boom while they could. The building’s story begins in the mid-1960s, when locally-based Gulf Life Insurance Company sought to expand beyond its existing office space along Hogan Street.

More than fifty years after it opened, Riverplace Tower remains a prominent figure in Jacksonville’s skyline.

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